Ms. Vivian Nga Ha

General Manager, BD
Linfox Vietnam

Ms. Vivian Nga Ha is a seasoned supply chain and contract logistics leader with more than 21 years of experience driving operational excellence, commercial strategy, and large-scale logistics transformation across Southeast Asia. Formerly Head of Supply Chain Management / Contract Logistics Cluster Head (BD & CM) at Schenker, she led strategy and commercial growth for five countries within Mekong Cluster, with Thailand and Vietnam as the core markets. In this role, she led high‑impact initiatives delivering advanced, technology‑driven logistics solutions for leading global high‑tech brands.

Recognized for her strong market insights, regional leadership, and ability to turn complex challenges into scalable business opportunities, Vivian is committed to shaping a more agile, automated, and future-ready logistics ecosystem for Vietnam. She joins the panel to share her perspectives on logistics automation and the evolving role of technology in strengthening Vietnam’s supply chain competitiveness.

Ms. Lê Minh Hưng

Country Head Vietnam | FMCG & Retail Expert
Yupi Group

Lê Minh Hưng  ( Helena Le ) is an experienced FMCG and retail leader with over 18 years of experience across multinational corporations and leading Vietnamese enterprises, including Tan Hiep Phat, Coca-Cola Vietnam, Nestlé Waters, and MESA Group. She specializes in growth strategy, omnichannel distribution development, and commercial operations management.

She currently serves as Country Head Vietnam at Yupi Group, where she leads market strategy, builds strategic partnerships, and strengthens operational capabilities to drive sustainable growth. In the panel discussion on “Building efficient fulfillment networks for omnichannel retail,” she will share practical insights from real market execution, focusing on how businesses can design flexible fulfillment models, improve inventory efficiency, and shorten delivery lead time while maintaining cost control. She will also highlight the importance of balancing growth speed with operational sustainability — a key challenge for retailers in today’s dynamic environment.

Beyond her corporate role, Minh Hưng is also a speaker for young leaders, a market strategy consultant, and a trainer in sales and management. She actively mentors young professionals and supports organizations in building leadership capabilities and adapting to fast-changing market conditions.

Mr. Nguyễn Tiến Hải Dương

Managing Lawyer
DEDICA Law Firm

Mr. Duong Nguyen (David) is the Managing Lawyer at DEDICA Law Firm, an international law firm based in Ho Chi Minh City, Vietnam, providing comprehensive legal services across corporate, investment, M&A, and dispute resolution.

Mr. David and his firm advise a wide range of multinational companies across various industries, with notable experience supporting logistics and supply chain businesses operating in Vietnam. His work includes advising on market entry, licensing, corporate structuring, and regulatory compliance for foreign-invested enterprises.

Mr. Nguyễn Quốc Tuấn

Founder and CEO
Scaleup

Mr. Nguyễn Quốc Tuấn is a recognized expert in modern omnichannel retail in Vietnam, with nearly two decades of experience in retail operations, business transformation, and leadership development. Throughout his career, he has played a significant role in helping retail organizations build scalable systems, strengthen leadership capabilities, and achieve sustainable growth in an increasingly competitive and digital marketplace.

He is widely known as the co-founder and former CEO of JUNO, one of Vietnam’s well-known women’s fashion brands. Under his leadership, the company experienced remarkable growth, expanding from just two stores to a nationwide network of 81 outlets while simultaneously establishing a strong and market-leading online sales channel. His ability to combine offline retail expansion with digital commerce strategies positioned the brand as a successful omnichannel retailer in Vietnam.

Following this success, Mr. Tuan served as CEO of Hoang Phuc International, a premium fashion retail chain. During his tenure, he led the transformation of the company from a traditional retail model into an integrated omnichannel operation. His strategic leadership helped the business maintain growth and operational stability even during the challenging COVID-19 pandemic.

Beyond his executive roles, Mr. Tuan is also a respected author and thought leader. His book “AI TĂNG LƯƠNG CHO BẠN” ranked #1 in Human Resource Management on Tiki, while “Bán Lẻ Hợp Kênh – Omnichannel” is recognized as the first book in Vietnam dedicated to omnichannel retail practices.

Currently, as Founder and CEO of ScaleUP, he works closely with companies across Vietnam, providing consulting and training on retail strategy, operational standardization, and leadership transformation to help businesses build strong foundations for long-term growth.

Mr. Nguyen Tuan Anh- Sky Nguyen

Vietnam Country Head of Commercial
SK Aviation

Tuan Anh Nguyen is a senior logistics professional currently serving as Country Head of Commercial at SK Aviation (Air Cargo) in Vietnam. With extensive experience in the air cargo and logistics industry, he plays a key role in driving commercial strategy, strengthening airline partnerships, and expanding market presence across key international trade lanes.

Over the years, he has developed strong expertise in air freight, multimodal logistics solutions, and cargo network optimization, with a particular focus on connecting Vietnam to global markets. His work centers on creating flexible and efficient logistics solutions that help clients navigate increasingly complex and volatile supply chain environments.

He is known for his deep market insight, relationship-driven approach, and ability to translate operational challenges into strategic opportunities. By working closely with airlines, partners, and customers, he has contributed to enhancing connectivity and improving service reliability in the region.

As Vietnam continues to emerge as a key player in global supply chains, Tuan Anh actively contributes to shaping the country’s position as a regional logistics gateway, bringing a practical, market-driven perspective to industry discussions and developments.

Mr. William D. Long

Senior Advisor, Cross-border Trade & Supply Chain Strategy
Member of Strategic Advisory Platform to RAWHUB- VIFC

William D. Long is a cross-border trade and supply chain strategist with extensive experience working across emerging markets in Asia.

He has been involved in the development and execution of large-scale trade and logistics initiatives, contributing to the optimization of cross-border flows and the integration of digital infrastructure into traditional supply chain systems. His work spans both commercial and institutional environments, where he supports the design of scalable and resilient trade ecosystems.

Over the years, William has collaborated with a broad network of stakeholders, including multinational enterprises, infrastructure developers, and organizations aligned with regional development initiatives. His areas of focus include trade facilitation, multimodal logistics, supply chain financing, and the application of digital platforms in global trade operations.

More recently, his work has centered on the convergence of logistics, digital trade, and financial ecosystems, with particular interest in how data-driven models can enhance efficiency, transparency, and cross-market connectivity.

William is recognized for his ability to bridge strategy and execution, contributing to long-term ecosystem development and cross-border integration. He participates in selected industry forums and collaborative platforms focused on advancing next-generation trade infrastructure.

Ms. Ho Thi Ngoc Nhung (Tracy Ho)

Head of Supply Chain Management
TikiNOW Logistics

Ms. Nhung Ho (Tracy) is a supply chain and e-logistics leader with over 10 years of experience across e-commerce, online retail, and FMCG in Vietnam. She currently serves as Supply Chain Management Director at TikiNOW Logistics, where she leads a team of 30+ professionals across five key functions, including Supply Chain Planning & Performance Management, Solutions & PMO, Inventory & Dispute Management, CAPEX & Material Procurement, and Client Operations.

Her work centers on strengthening the control layer of supply chain operations - building performance management systems, governance structures, and data capabilities that enable large- scale fulfillment networks to run efficiently and consistently. She has led multiple cross-functional initiatives to improve visibility, cost control, and execution discipline, particularly in environments with high demand volatility and complex partner ecosystems.

With a strong balance between analytical thinking and practical execution, Ms. Nhung brings a systems-oriented perspective to supply chain challenges, focusing on how organizations can scale operations through better planning, structured processes, and data-driven decision-making.

Ms. Phương Bui

Country Manager, Vietnam
Infor (Vietnam) Co., Ltd.

Phương is the Country Manager of Infor Vietnam, bringing over 15 years of experience in enterprise software and digital transformation. Prior to joining Infor, she held senior leadership roles at leading global technology companies, including Oracle, Microsoft, and Rockwell Automation.

She has deep expertise in advising and delivering supply chain and operational solutions across the manufacturing, distribution, and logistics sectors. With a strong understanding of market dynamics, Phương is passionate about helping organizations optimize warehouse operations, improve inventory accuracy, and drive operational efficiency through modern, data-driven technologies.

At this event, Phương will showcase Infor Warehouse Management, a best-in-class solution designed to enhance operational visibility, automate warehouse processes, and support scalable, future-ready warehouse operations.

Ms. Duong Huong

Supply Chain Advisor and Founder
Supply Chain Vibe

With over 15 years of experience leading end-to-end supply chain across FMCG, Healthcare, Electronics, Industrial, and Hi-Tech, Huong Duong has held leadership roles at global organizations including Parker Hannifin, Medtronic, Pernod Ricard, and Samsung SDS.

She specializes in strategy, set-up, and scale-up of supply chain operations, with a strong focus on execution, operational excellence, and transformation in complex multinational environments. Over the past decade, she has led cross-functional teams through real-world challenges—balancing cost, service, and resilience in fast-changing markets.

Currently, she is an E2E Supply Chain Advisor, Mentor, and Founder of Supply Chain Vibe (SCV), a community platform connecting and developing supply chain talent in Vietnam. Her work focuses on bridging global best practices with local execution, combining strategy, digital/AI transformation, and people leadership (EQ).

Mr. Pham Le Quang Trung

Sales Manager
Sojitz Kokubu Logistics Solution

Trung Pham is a distinguished logistics leader with over 10 years of specialized experience in the supply chain and industrial real estate sectors. He currently serves as the Sales Manager at Sojitz Kokubu Logistics Solution, where he orchestrates complex logistics strategies encompassing ambient cargo, FMCG, domestic transportation, and end-to-end cold chain operations.

Throughout his career, Trung has held pivotal management roles at top-tier cold storage providers, including AJ Total Cold Storage and Swire Cold Storage Vietnam. During his tenure, he successfully led large-scale operational teams of up to 100 personnel, managing the distribution networks for some of the largest restaurant chain model in Vietnam, supermarket or convenient stores. His expertise lies in bridging the gap between high-level business development and rigorous operational execution.

A staunch advocate for global quality standards, Trung possesses deep technical knowledge in maintaining international health, safety, and hygiene certifications, including ISO 14000 and OHSAS 18001. By combining strategic sales leadership with a hands-on understanding of temperature- controlled environments, he is committed to driving innovation and enhancing the efficiency of Vietnam’s rapidly evolving cold chain infrastructure. He is a frequent contributor to industry dialogues, focusing on modernizing logistics frameworks to meet international benchmarks.

Mr. Neel Kumar

Head of Business Development - SEA
International Engineering Services - IntES

Neel is a seasoned professional with over ten years of experience in the construction sector. He currently holds the position of Business Development Director at IntES (International Engineering Solutions), where he plays a key role in driving strategic growth and expanding the company’s presence in international markets. With a strong engineering background and proven leadership skills, Neel excels at bridging the gap between technical solutions and business outcomes, ensuring success for both clients and stakeholders.

His expertise spans Customer Relationship Management, Sales & Marketing, and Business Development, with a particular focus on Marketing Research for new products and Sustainability Solutions. He is especially skilled in promoting Energy Efficiency within Industrial and Commercial Projects, contributing to long-term sustainability goals. Neel is also experienced in conducting Technical Due Diligence Reports and Feasibility Studies, which are critical for evaluating project viability and guiding investment decisions.

In addition to his strategic and analytical capabilities, Neel has hands-on experience managing Design & Build projects. He is well-versed in the execution of EPC (Engineering, Procurement, and Construction) and EPCM (Engineering, Procurement, and Construction Management) projects, ensuring that complex initiatives are completed on time and within budget. His comprehensive skill set and results-driven approach make him a valuable asset in delivering high-quality engineering solutions and fostering long-term business growth.

Mr. Vincent Treluyer

CEO
Provigood

Vincent Treluyer is the Founder and CEO of Provigood, a consulting and trading company dedicated to supporting international brands in their expansion across Vietnam and Asia. Under his leadership, Provigood offers tailored business development services and acts as the exclusive distributor of OLIVO Cold Logistics insulated containers and passive cold chain solutions in Vietnam and Cambodia.

Vincent holds a degree in Social and Economic Administration from the University of Lyon, and a Master’s degree in Business Management from the Graduate Business School of Clermont-Ferrand, France.

With over 25 years of experience in strategic planning and business development—spanning the food, FMCG, and retail industries—Vincent has held senior leadership roles at companies such as Groupe Casino, Procter & Gamble, Fromageries Bel (The Laughing Cow), New Viet Dairy, and Lactalis (President, Galbani, Bridel, Lactel). His 17-year tenure in Vietnam has seen him launch hundreds of chilled and frozen products, develop numerous brands, and manage full P&L responsibilities—always with a strong focus on cold chain logistics.

Through Provigood’s partnership with Olivo, Vincent aims to help Vietnamese retail, food, and pharmaceutical sectors secure their cold chain, enhance food safety, and reduce reliance on single-use plastics like polystyrene foam. His vision includes lowering operational costs, minimizing energy consumption and greenhouse gas emissions, and ultimately improving the quality of life in Vietnam through sustainable logistics solutions.

Mr. Rocky Ngọc Thạch

CEO
Smart Link Logistics

With over 18 years of deep-rooted experience in the logistics industry and 15 years at the helm of Smart Link Logistics, Mr. Rocky Ngoc Thach has firmly established himself as a visionary leader and innovator. His extensive expertise spans critical functions, including Sales Logistics, Overseas Sales, Documentation, and Pricing,... giving him an unmatched comprehension of end-to-end logistics processes and strategic business execution.

As CEO, Mr. Rocky has consistently demonstrated not only operational excellence but also a profound commitment to training, coaching, and inspiring both corporate teams and students in logistics and international trade. His mentorship has fostered the growth of emerging professionals, equipping them with practical skills and a passion for industry excellence.

Mr. Rocky’s career has also been marked by strategic negotiations and partnerships in highly demanding markets such as Europe, the United States, South Korea, and Japan... His ability to navigate complex regulatory environments and tailor competitive logistics solutions has built trust and long-term collaborations across borders.

Grounded in a customer-first philosophy, Mr. Thach leads with integrity, hands-on knowledge, and a deep understanding of global trade dynamics. He combines strategic vision with real-world experience, delivering valuable insights that bridge the gap between theory and practice. His presence in any discussion adds not just depth but also actionable leadership that resonates across the logistics domain.

Mr. Ngo Minh Hieu

Associate Director Logistics & Distribution
AstraZeneca

Hieu is an experienced logistics and distribution professional with expertise spanning FMCG, semiconductor chips, food retail, and pharmaceuticals. As the Associate Director of Logistics & Distribution at AstraZeneca, he ensures excellent supply performance to customers in Vietnam at optimum efficiency. With the focus on LEAN foundations & Sustainability, Hieu is passionate to drive innovating, efficient & sustainable logistics for AstraZeneca Vietnam.

Mr. Dinh Liem Khiet

General Manager of Z11 Distribution Center
Viettel Warehousing

Dinh Liem Khiet is a senior logistics and supply chain leader with over 20 years of experience in warehousing operations, international express, and e-commerce fulfillment. He previously served as National Operations Manager at UPS, where he led nationwide international express operations and built high-performance logistics networks.

He later held the role of Senior Fulfillment Operation Manager at Shopee, managing large-scale e- commerce warehouses and optimizing high-volume fulfillment systems.

He is currently the General Manager of HCM – Z11 Distribution Center at Viettel Warehousing, overseeing end-to-end warehousing and distribution operations. The center provides integrated, end-to-end supply chain solutions and e-commerce fulfillment services for multinational brands. His expertise includes Lean operations, cost optimization, automation, and building scalable logistics systems across both domestic and cross-border supply chains.

He is passionate about driving scalable, technology-enabled logistics solutions to power the next generation of e-commerce growth.

Thuy Nguyen

Sustainability Manager – Mekong Area
Maersk Logistics & Services Vietnam

Thuy Nguyen is a results-driven ESG and sustainability leader with over 20 years of experience across leading multinational organizations. She currently serves as Sustainability Manager at Maersk Logistics & Services Vietnam, where she leads initiatives to accelerate the sustainable energy transition across the Mekong region, including Vietnam, Thailand, Cambodia, Myanmar, and Laos.

With deep expertise in designing and executing comprehensive ESG strategies, Thuy drives sustainable business transformation and long-term value creation. She has a strong track record in leading decarbonization programs, advancing energy transition projects, and strengthening corporate social responsibility. A dynamic and strategic leader, Thuy is known for her strengths in project management, stakeholder engagement, and team leadership, and is committed to scaling impactful sustainability outcomes at a regional level. She holds an MBA, as well as a Bachelor’s degree in Environmental Engineering and Economic Law. She holds an MBA, as well as a Bachelor’s degree in Environmental Engineering and Economic Law.

Mr. Tran Huu Trung Tin

Deputy General Director
Transimex Corporation

Mr. Tran Huu Trung Tin is a seasoned logistics professional with over 30 years of experience in Vietnam’s supply chain and logistics industry. He began his career at Saigon Port in 1996 and has since held leadership roles across major organizations including Lafarge, Interflour Vietnam, Preferred Freezer Services Vietnam (now part of Lineage Logistics), and ITL Logistics.

Throughout his career, he has played a key role in developing cold chain logistics, building logistics infrastructure, and strengthening supply chain operations in Vietnam. Today, as Deputy General Director of Transimex Corporation, he focuses on driving operational excellence and advancing Vietnam’s logistics capabilities.

Mr. Dau Hoang Minh (Minh Dau - Morpheus Delivery)

Chef Operating Officer (COO)
Ocimy

With over 19 years of leadership experience spanning top multinational corporations (DKSH, Maersk) and fast-paced tech-retail ecosystems (One Mount, Seedcom), Dau Hoang Minh is a seasoned Supply Chain & Logistics Operations Expert. He specializes in blending the rigorous frameworks of global MNCs with the agility required to scale local enterprises.

Minh’s professional expertise is anchored in three core competencies:

End-to-End Supply Chain & Operational Excellence: Proven track record of designing, building, and operating seamless supply chain flows—from strategic planning and procurement to warehousing and last-mile logistics. Minh integrates Operational Excellence (OpEx) principles and Lean methodologies to eliminate waste, enhance process efficiency, and ensure sustainable performance across the entire value chain.

Holistic Management via S&OP and IBP: Strong capability in orchestrating cross-functional alignment, driving sustainable growth and profitability through robust Sales & Operations Planning (S&OP) and Integrated Business Planning (IBP) frameworks.

Digital Transformation & Modernization (SCOR DS): Expert in modernizing supply chains by leveraging the SCOR Digital Standard (SCOR DS) to drive performance. He leads digitalization initiatives (WMS, TMS, OMS, ERP, real-time data integration) to resolve operational bottlenecks, optimize working capital, and build scalable, future-ready systems.

Beyond his corporate leadership as COO of Ocimi Group, Minh is widely recognized in the SC industry and logistics operations community, known for delivering sharp, highly practical, and uncompromising insights on operational excellence, risk management, and compliance.

Ms Huynh Hai Thuy

Head of Supply Chain
Good Food

Ms. Huynh Hai Thuy, is the Head of Supply Chain at Good Food Co., Ltd a leading food import and distribution company in Vietnam, specializing in premium dairy products, frozen meat, and temperature-controlled food supply.

She leads the company’s end-to-end supply chain strategy, overseeing procurement logistics, cold chain operations, and nationwide distribution across modern trade, horeca, and food service channels. With strong expertise in managing temperature-sensitive supply chains, she focuses on optimizing logistics costs, improving inventory efficiency, and strengthening supply chain resilience.

Her work includes developing supply chain strategies for imported food products, managing global supplier coordination, optimizing stock ratios to enhance cash flow, and building efficient multi- channel distribution networks in Vietnam.

Mr. David Riddle

Advisor & Co-Founder
Apate Intelligence

David Riddle is an experienced supply chain and operations leader with a track record of working across manufacturing, sourcing, and distribution environments in Asia and internationally. He focuses on helping organisations improve performance by strengthening the link between strategy and execution — particularly in complex, fast-moving supply chains.

Based in Vietnam, David works closely with manufacturing and sourcing operations, supporting the development of more structured, resilient, and scalable operating models. His experience spans production, procurement, and supply chain coordination, with a strong emphasis on practical implementation rather than theory.

David brings a grounded perspective to supply chain transformation, highlighting the importance of clear ownership, disciplined processes, and effective coordination across suppliers, factories, and distribution networks. He is particularly interested in the challenges of aligning upstream production realities with the increasing speed and complexity of e-commerce and omni-channel fulfilment.

As Advisor & Co-Founder of Apate Intelligence, David also explores the use of AI as a practical tool to enhance decision-making, improve workflow visibility, and support more consistent execution — with a focus on real-world application rather than theoretical potential.

Mr. Andrew Quach

Director of Partnerships, APAC
Anchanto

Andrew Quach is the Director of Partnerships for APAC at Anchanto, where he leads the company’s partner ecosystem strategy across Southeast Asia. He works closely with enterprise brands, retailers, distributors, and logistics partners to drive omnichannel transformation powered by Anchanto’s OMS and WMS platforms.

With over a decade of experience spanning software development, ERP consulting, and e-commerce operations, Andrew brings a unique blend of technical depth and commercial leadership.

At Anchanto, Andrew has been directly involved in enabling digital commerce and fulfillment transformation for a wide range of brands across retail, FMCG, fashion, and lifestyle sectors. His work includes collaborations and projects supporting brands such as Viettel Store, The Body Shop, Tokyolife, Anna Eyeglasses, Bamboo Airways, Cocoon, Levents, Hapas, and Sunhouse, helping them scale operations, improve inventory accuracy, and deliver seamless omnichannel customer experiences.

He has also contributed to regional engagements and ecosystem collaborations connected to global brands including Estée Lauder, SharkNinja, and Le Creuset, working alongside partners to unlock growth opportunities across markets across Southeast Asia.

Andrew is passionate about building high-impact partnerships and believes that in Southeast Asia’s complex and fragmented markets, strong ecosystems, not just technology, are the key to sustainable business growth.

Mr. Sam Barsukoff

Founder & CEO
SENLA

Sam Barsukoff is the Founder & CEO of SENLA, a Vietnam-based logistics technology startup building the digital coordination layer for road freight across Southeast Asia. Backed by Antler, a global early- stage venture capital firm and company builder, SENLA focuses on improving efficiency in cold-chain transport by connecting shippers and carriers through data-driven matching and execution workflows.

SENLA’s mission is to reduce empty return trips, increase asset utilization, and deliver more reliable and fairly priced transport across the region. Its long-term vision is to help build a transparent, efficient, and sustainable logistics network for Southeast Asia’s trucking industry.

Before founding SENLA, Sam served as Country Manager at Youvit, an FMCG brand funded by Unilever Ventures. He led operations across Malaysia, Singapore, and Brunei. In this role, he scaled distribution to more than 3,000 retail outlets and managed commercial growth across multiple Southeast Asian markets.

Sam holds a Master’s degree in Chemical Engineering. He brings experience across operations, distribution strategy, and market expansion in complex regional supply chains. Today, his work focuses on applying technology to improve coordination and reliability in Vietnam’s rapidly growing logistics sector.

Tran Phong

Director of Logistics & Supply Chain Management Program
Faculty of Logistics - International Trade (Hoa Sen University)

MSc. Trần Phong has many years of experience in both teaching and managing logistics enterprises. At HSU, he has held various roles, starting as a Lecturer in International Business within the Faculty of Logistics - International Trade. Additionally, he has held several senior leadership positions such as Sales Director, Chief Operating Officer (COO), Branch Director, and Enterprise Director at logistics, freight forwarding, and international transport companies including Libra Express, BMF Group, ATT Logistics HCM, Air Sea Asian, and TPG Corporation.

This diverse background, ranging from operations and sales to strategic management, provides him with a comprehensive perspective on both the domestic and international logistics markets.

In his role as the Director of the Logistics and Supply Chain Management Program, MSc. Trần Phong aims to develop the program based on the philosophy of "Practical learning creates value," strengthening corporate connections and staying closely updated with global logistics trends.

Ms. Vu Thi Thanh Huyen

Senior Account Manager
Amazon

Huyen helps Vietnamese businesses grow globally through Amazon's e-commerce platform. Since joining Amazon in 2021 as part of the founding team in Vietnam, she has successfully guided over 300 sellers in expanding into the U.S. market across various categories including Home & Kitchen, Furniture, Tools, Garden, Toys, Pets, Grocery, and Beauty products.

Prior to Amazon, Huyen spent 8 years managing partnerships and market development at multinational companies in the apparel and FMCG industries.

Mr Brian Chi Pham

Sales Manager
M&P International Co., Ltd.

With over six years of experience in the freight forwarding and logistics industry, Mr Brian Chi Pham is a seasoned Sales Manager with a strong track record in business development, team leadership, and commercial strategy execution.

Currently serving as Sales Manager at M&P International Co., Ltd. Mr Brian Chi Pham leads a dynamic sales team of more than 15 professionals, overseeing end-to-end sales operations, customer acquisition, and key account management. Under his leadership, the sales department has consistently improved performance, strengthened customer relationships, and expanded its market presence in highly competitive logistics segments, including sea freight, air freight, and multimodal transportation.

Beyond his role at M&P International , Mr Brian Chi Pham is also recognized for his hands- on experience in sales coaching and commercial training. He has actively supported and coached sales teams for several well-known logistics enterprises, including Vietnam Foreign Trade Warehousing & Logistics Joint Stock Company, helping them enhance sales structure, negotiation skills, and customer-centric approaches. His coaching style focuses on practical execution, measurable performance, and sustainable growth rather than short- term results.

With a deep understanding of freight forwarding operations and regional trade flows, he brings a balanced perspective that bridges frontline sales execution with strategic logistics planning. His insights are particularly valuable in discussions around market expansion, sales leadership, and the evolving role of Vietnam in regional and global supply chains.